Rooted firmly in the school’s core values of Kindness, Integrity and Excellence, the initiative currently has pupils from Year 2 through to Year 5 taking on leadership roles that promote positive behaviour and inclusion. The idea was developed following discussions between pupils and Mrs Machin, Year 3 teacher, as a way to further embed kindness into daily school life while giving children a sense of responsibility and pride. 

How the Kindness Ambassadors Programme Works 

Kindness Ambassadors are responsible for creating their own Kindness Tokens, which they award when they notice a peer demonstrating an exceptional act of kindness. Each token is personalised with the pupil’s name and placed into a large, shiny Kindness Box. At the end of every half term, one token is drawn during assembly, and the selected pupil receives a prize, giving the whole school an opportunity to celebrate together. 

Aims of the Initiative 

The Kindness Ambassadors programme has several key aims: 

• Promote a culture of kindness by encouraging pupils to notice, value and celebrate thoughtful actions. 

• Empower student leadership by giving Ambassadors meaningful daily responsibilities that build confidence and accountability. 

• Recognise positive behaviour through a consistent and visible reward system using Kindness Tokens. 

• Build a strong sense of community by celebrating kindness collectively during assemblies. 

• Encourage peer role modelling, with Ambassadors championing the school’s behaviour expectations. 

Cheryl Lott, Headteacher of Albert Village Primary School, added: 

“Kindness is at the heart of everything we do at Albert Village Primary School. The Kindness Ambassadors initiative gives our pupils a powerful voice in shaping a positive, inclusive environment, while recognising that small acts of kindness can make a big difference. We are incredibly proud of our ambassadors and the example they set every day.”  

Choosing the Ambassadors 

The programme was introduced to pupils during a whole-school assembly, after which children were invited to apply in writing to the Headteacher. This ensured that pupils who took on the role were genuinely motivated to promote kindness and inclusion. 

Staff Support and School Ethos 

Staff at Albert Village Primary School actively support the initiative by modelling kindness in their daily interactions with pupils, parents and colleagues. The school recognises that kindness is especially important for children who may be struggling, even when it is not shown in conventional ways. 

A Year 5 pupil and Kindness Ambassador shared their motivation for applying: 

“The reason I wanted to be a kindness ambassador is because I wanted to encourage more people to be kind to others and show the school values and rules. We should not be cruel when people are different or have different interests. We should encourage pupils to be kind despite their likes or dislikes.” 

A Lasting Impact 

By combining pupil leadership, creativity and recognition, the Kindness Ambassadors initiative strengthens Albert Village Primary School’s commitment to nurturing confident, compassionate children and a supportive whole-school community.